/* ============================================================
   DIGITIZ — LEAD GENERATION SERVICES STYLES
   Color Palette: #b70040 (Brand Crimson), #ed563b (Accent Coral),
                  #0f172a / #1e293b (Dark Slate), #f8fafc (Light Surface)
   ============================================================ */

/* ── Container & Global Section Styling ── */
.lead-container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
}

.lead-header {
  text-align: center;
  max-width: 820px;
  margin: 0 auto 50px;
}

.lead-label {
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #b70040;
  margin-bottom: 12px;
  display: inline-block;
}

.lead-title {
  font-size: 36px;
  font-weight: 800;
  color: #0f172a;
  line-height: 1.28;
  margin-bottom: 18px;
  letter-spacing: -0.5px;
}

.lead-subtitle {
  font-size: 16.5px;
  color: #475569;
  line-height: 1.75;
  margin: 0 auto;
}


/* ── 1. Overview (H1 Intro Section) ── */
.lead-intro-section {
  padding: 70px 0;
  background: #ffffff;
  text-align: center;
  border-bottom: 1px solid #e2e8f0;
}

.lead-intro-inner {
  max-width: 880px;
  margin: 0 auto;
}

.lead-intro-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 18px;
  background: rgba(183, 0, 64, 0.08);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 30px;
  font-size: 13px;
  font-weight: 700;
  color: #b70040;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  margin-bottom: 22px;
}

.lead-intro-title {
  font-size: 40px;
  font-weight: 800;
  color: #0f172a;
  line-height: 1.25;
  margin-bottom: 22px;
  letter-spacing: -0.5px;
}

.lead-intro-lead {
  font-size: 19px;
  font-weight: 500;
  color: #1e293b;
  line-height: 1.7;
  margin-bottom: 20px;
}

.lead-intro-desc {
  font-size: 15.5px;
  color: #64748b;
  line-height: 1.8;
  margin-bottom: 28px;
}

.lead-intro-philosophy {
  padding: 16px 28px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.08) 0%, rgba(237, 86, 59, 0.08) 100%);
  border: 1px solid rgba(183, 0, 64, 0.25);
  border-radius: 12px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 16px;
  font-weight: 700;
  color: #b70040;
  letter-spacing: 0.3px;
  margin-bottom: 34px;
}

.lead-intro-philosophy i {
  color: #ed563b;
  font-size: 18px;
}

.lead-intro-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
}

.lead-btn-outline {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: #ffffff;
  border: 1.5px solid #cbd5e1;
  color: #334155 !important;
  font-size: 15px;
  font-weight: 600;
  padding: 13px 26px;
  border-radius: 30px;
  text-decoration: none;
  transition: all 0.3s ease;
}

.lead-btn-outline:hover {
  border-color: #b70040;
  color: #b70040 !important;
  transform: translateY(-2px);
  box-shadow: 0 6px 16px rgba(0, 0, 0, 0.06);
}

.lead-btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff !important;
  font-size: 15px;
  font-weight: 700;
  padding: 14px 30px;
  border-radius: 30px;
  text-decoration: none;
  transition: all 0.3s ease;
  box-shadow: 0 10px 24px rgba(183, 0, 64, 0.35);
}

.lead-btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 14px 28px rgba(183, 0, 64, 0.45);
  color: #ffffff !important;
}

/* ── 2. More Than Contact Details (The 5 Essentials) ── */
.lead-essentials-section {
  padding: 70px 0;
  background: #ffffff;
}

.lead-essentials-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 20px;
  margin-bottom: 45px;
}

.lead-essential-card {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 30px 22px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
  position: relative;
}

.lead-essential-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-6px);
  box-shadow: 0 16px 32px rgba(183, 0, 64, 0.09);
}

.lead-essential-icon {
  width: 52px;
  height: 52px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 22px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.lead-essential-card:hover .lead-essential-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.06);
}

.lead-essential-card h3 {
  font-size: 18px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 10px;
  line-height: 1.35;
}

.lead-essential-card p {
  font-size: 14px;
  color: #64748b;
  line-height: 1.6;
  margin: 0;
}

.lead-quote-banner {
  max-width: 860px;
  margin: 0 auto;
  text-align: center;
  padding: 26px 36px;
  background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%);
  border-left: 4px solid #b70040;
  border-radius: 12px;
  box-shadow: 0 6px 18px rgba(0, 0, 0, 0.03);
}

.lead-quote-banner p {
  font-size: 17px;
  color: #334155;
  margin-bottom: 6px;
  line-height: 1.6;
}

.lead-quote-banner strong {
  font-size: 20px;
  color: #b70040;
  display: block;
  font-weight: 800;
}

/* ── 3. What We Do to Generate Better Leads (Services) ── */
.lead-services-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.lead-services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.lead-service-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 34px 28px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: all 0.3s ease;
}

.lead-service-card:hover {
  transform: translateY(-5px);
  border-color: #b70040;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.07);
}

.lead-service-icon {
  width: 52px;
  height: 52px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.lead-service-card:hover .lead-service-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08) translateY(-2px);
  box-shadow: 0 8px 18px rgba(183, 0, 64, 0.35);
}

.lead-service-card h3 {
  font-size: 21px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 12px;
  line-height: 1.35;
}

.lead-service-lead {
  font-size: 14.5px;
  font-weight: 500;
  color: #1e293b;
  line-height: 1.65;
  margin-bottom: 16px;
}

.lead-pills-list {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 12px 0 18px;
}

.lead-pill {
  font-size: 12.5px;
  font-weight: 600;
  background: #f1f5f9;
  color: #334155;
  padding: 5px 12px;
  border-radius: 14px;
  border: 1px solid #e2e8f0;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.lead-pill i {
  color: #b70040;
  font-size: 11px;
}

.lead-service-footer {
  font-size: 13.5px;
  color: #475569;
  line-height: 1.65;
  margin-top: auto;
  padding-top: 14px;
  border-top: 1px dashed #e2e8f0;
}

.lead-service-footer a {
  color: #b70040;
  font-weight: 600;
  text-decoration: none;
  transition: color 0.2s ease;
}

.lead-service-footer a:hover {
  text-decoration: underline;
  color: #ed563b;
}

/* ── 4. From First Click to Real Opportunity (The Journey) ── */
.lead-journey-section {
  padding: 70px 0;
  background: #f8fafc;
  color: #0f172a;
  position: relative;
  overflow: hidden;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.lead-journey-section::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 800px;
  height: 350px;
  background: radial-gradient(ellipse, rgba(183, 0, 64, 0.05) 0%, transparent 70%);
  pointer-events: none;
}

.lead-journey-section .lead-label {
  color: #b70040;
}

.lead-journey-section .lead-title {
  color: #0f172a;
}

.lead-journey-section .lead-subtitle {
  color: #475569;
}

.lead-journey-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
  margin-bottom: 50px;
}

.lead-journey-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 26px 22px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
  box-shadow: 0 4px 14px rgba(0, 0, 0, 0.02);
}

.lead-journey-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-5px);
  box-shadow: 0 16px 32px rgba(183, 0, 64, 0.09);
}

.lead-journey-icon {
  width: 48px;
  height: 48px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 16px;
  transition: all 0.3s ease;
}

.lead-journey-card:hover .lead-journey-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08);
}

.lead-journey-card h3 {
  font-size: 19px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 10px;
}

.lead-journey-card p {
  font-size: 14px;
  color: #64748b;
  line-height: 1.6;
  margin: 0;
}

/* 7th item full width span */
.lead-journey-card.full-span {
  grid-column: span 2;
}

/* Flow Pipeline Track */
.lead-flow-pipeline {
  max-width: 1000px;
  margin: 0 auto 35px;
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 28px 24px;
  text-align: center;
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.03);
}

.lead-flow-pipeline h4 {
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #b70040;
  margin-bottom: 20px;
}

.lead-pipeline-track {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  flex-wrap: wrap;
}

.lead-track-node {
  background: #f1f5f9;
  border: 1px solid #e2e8f0;
  padding: 10px 20px;
  border-radius: 30px;
  font-size: 14.5px;
  font-weight: 600;
  color: #1e293b;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: all 0.3s ease;
}

.lead-track-node:hover {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: translateY(-2px);
}

.lead-track-arrow {
  color: #b70040;
  font-size: 14px;
}

.lead-journey-quote {
  text-align: center;
  max-width: 720px;
  margin: 0 auto;
  font-size: 17px;
  color: #475569;
  font-weight: 500;
  line-height: 1.75;
}

.lead-journey-quote strong {
  color: #0f172a;
  display: block;
  font-size: 19px;
  font-weight: 800;
  margin-top: 8px;
}

/* ── 5. How We Build Your Lead Generation Strategy (Execution Framework) ── */
.lead-build-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.lead-build-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 26px;
  margin-bottom: 30px;
}

.lead-build-card {
  background-color: #ffffff;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  background-clip: padding-box;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 34px 28px 30px;
  transition: all 0.35s cubic-bezier(0.16, 1, 0.3, 1);
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.04);
}

.lead-build-card:hover {
  border-color: rgba(183, 0, 64, 0.4);
  transform: translateY(-5px);
  box-shadow: 0 16px 36px rgba(183, 0, 64, 0.12);
}

.lead-build-card-1 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-business.webp');
}
.lead-build-card-1:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-business.webp');
}

.lead-build-card-2 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-audience.webp');
}
.lead-build-card-2:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-audience.webp');
}

.lead-build-card-3 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-channels.webp');
}
.lead-build-card-3:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-channels.webp');
}

.lead-build-card-4 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-campaigns.webp');
}
.lead-build-card-4:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-campaigns.webp');
}

.lead-build-card-5 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-testing.webp');
}
.lead-build-card-5:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-testing.webp');
}

.lead-build-card-6 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-framework-metrics.webp');
}
.lead-build-card-6:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-framework-metrics.webp');
}

.lead-build-card-7 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.92) 0%, rgba(255, 255, 255, 0.80) 50%, rgba(255, 255, 255, 0.92) 100%), url('../assets/images/lead/lead-framework-scale.webp');
}
.lead-build-card-7:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.82) 0%, rgba(255, 255, 255, 0.68) 50%, rgba(255, 255, 255, 0.82) 100%), url('../assets/images/lead/lead-framework-scale.webp');
}

.lead-build-card.full-width {
  grid-column: 1 / -1;
}

.lead-build-header {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 14px;
}

.lead-build-badge {
  font-size: 19px;
  color: #ffffff;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  width: 48px;
  height: 48px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  box-shadow: 0 6px 14px rgba(183, 0, 64, 0.25);
  transition: all 0.3s ease;
}

.lead-build-card:hover .lead-build-badge {
  transform: scale(1.08) translateY(-2px);
  box-shadow: 0 8px 18px rgba(183, 0, 64, 0.35);
}

.lead-build-header h3 {
  font-size: 20px;
  font-weight: 700;
  color: #0f172a;
  margin: 0;
}

.lead-build-desc {
  font-size: 14.5px;
  color: #334155;
  font-weight: 500;
  line-height: 1.7;
  margin-bottom: 14px;
}

.lead-check-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 10px;
  margin: 10px 0 16px;
}

.lead-check-item {
  display: flex;
  align-items: flex-start;
  gap: 8px;
  font-size: 13.5px;
  color: #1e293b;
  font-weight: 600;
  background: rgba(255, 255, 255, 0.82);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  padding: 8px 12px;
  border-radius: 8px;
  border: 1px solid rgba(226, 232, 240, 0.85);
  transition: all 0.25s ease;
}

.lead-build-card:hover .lead-check-item {
  background: rgba(255, 255, 255, 0.94);
  border-color: rgba(203, 213, 225, 0.9);
}

.lead-check-item i {
  color: #b70040;
  font-size: 13px;
  margin-top: 3px;
  flex-shrink: 0;
}

.lead-build-card p.lead-note {
  font-size: 13px;
  color: #475569;
  font-weight: 500;
  margin-top: auto;
  padding-top: 12px;
  border-top: 1px dashed rgba(203, 213, 225, 0.8);
  font-style: italic;
}

/* ── 6. Lead Generation for Different Business Models ── */
.lead-models-section {
  padding: 70px 0;
  background: #ffffff;
}

.lead-models-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.lead-model-card {
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 34px 28px;
  transition: all 0.3s ease;
  display: flex;
  flex-direction: column;
}

.lead-model-card:hover {
  background: #ffffff;
  border-color: #b70040;
  transform: translateY(-5px);
  box-shadow: 0 16px 36px rgba(183, 0, 64, 0.08);
}

.lead-model-icon {
  width: 52px;
  height: 52px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 22px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.lead-model-card:hover .lead-model-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.06);
}

.lead-model-card h3 {
  font-size: 20px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 12px;
  line-height: 1.35;
}

.lead-model-card p {
  font-size: 14.5px;
  color: #64748b;
  line-height: 1.65;
  margin-bottom: 16px;
}

.lead-model-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
  margin-top: auto;
  padding-top: 14px;
  border-top: 1px dashed #e2e8f0;
}

.lead-model-pill {
  font-size: 12px;
  font-weight: 600;
  background: #ffffff;
  color: #334155;
  padding: 4px 10px;
  border-radius: 12px;
  border: 1px solid #e2e8f0;
  display: inline-flex;
  align-items: center;
  gap: 5px;
}

.lead-model-pill i {
  color: #b70040;
  font-size: 10px;
}

/* ── 7. Lead Generation in the Bigger Picture (Ecosystem) ── */
.lead-ecosystem-section {
  padding: 70px 0;
  background: #f8fafc;
  border-top: 1px solid #e2e8f0;
  border-bottom: 1px solid #e2e8f0;
}

.lead-ecosystem-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 22px;
  margin-bottom: 45px;
}

.lead-ecosystem-card {
  background: #ffffff;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  padding: 24px 22px;
  transition: all 0.3s ease;
  display: flex;
  align-items: flex-start;
  gap: 16px;
  text-decoration: none;
}

.lead-ecosystem-card:hover {
  border-color: #b70040;
  transform: translateY(-4px);
  box-shadow: 0 12px 26px rgba(183, 0, 64, 0.08);
}

.lead-ecosystem-icon {
  width: 46px;
  height: 46px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 19px;
  flex-shrink: 0;
  transition: all 0.3s ease;
}

.lead-ecosystem-card:hover .lead-ecosystem-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08);
}

.lead-ecosystem-body h3 {
  font-size: 17px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 6px;
  line-height: 1.35;
}

.lead-ecosystem-body p {
  font-size: 13.5px;
  color: #64748b;
  line-height: 1.55;
  margin: 0;
}

.lead-ecosystem-banner {
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
  padding: 24px 32px;
  background: linear-gradient(135deg, #ffffff 0%, #f1f5f9 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
}

.lead-ecosystem-banner p {
  font-size: 16.5px;
  color: #1e293b;
  line-height: 1.6;
  margin: 0;
}

.lead-ecosystem-banner strong {
  color: #b70040;
  font-weight: 800;
}

/* ── 8. Why Digitiz for Lead Generation? (The Digitiz Advantage) ── */
.lead-why-section {
  padding: 70px 0;
  background: #ffffff;
}

.lead-why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-bottom: 45px;
}

.lead-why-card {
  background-color: #ffffff;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  background-clip: padding-box;
  border: 1px solid #e2e8f0;
  border-radius: 18px;
  padding: 36px 28px 32px;
  transition: all 0.35s cubic-bezier(0.16, 1, 0.3, 1);
  display: flex;
  flex-direction: column;
  position: relative;
  overflow: hidden;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.04);
}

.lead-why-card:hover {
  border-color: rgba(183, 0, 64, 0.4);
  transform: translateY(-5px);
  box-shadow: 0 16px 36px rgba(183, 0, 64, 0.12);
}

.lead-why-card-1 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-quality.webp');
}
.lead-why-card-1:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-quality.webp');
}

.lead-why-card-2 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-funnel.webp');
}
.lead-why-card-2:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-funnel.webp');
}

.lead-why-card-3 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-testing.webp');
}
.lead-why-card-3:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-testing.webp');
}

.lead-why-card-4 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-qualification.webp');
}
.lead-why-card-4:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-qualification.webp');
}

.lead-why-card-5 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-revenue.webp');
}
.lead-why-card-5:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-revenue.webp');
}

.lead-why-card-6 {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.90) 0%, rgba(255, 255, 255, 0.76) 50%, rgba(255, 255, 255, 0.90) 100%), url('../assets/images/lead/lead-advantage-ecosystem.webp');
}
.lead-why-card-6:hover {
  background-image: linear-gradient(135deg, rgba(255, 255, 255, 0.80) 0%, rgba(255, 255, 255, 0.62) 50%, rgba(255, 255, 255, 0.80) 100%), url('../assets/images/lead/lead-advantage-ecosystem.webp');
}

.lead-why-icon {
  width: 50px;
  height: 50px;
  background: linear-gradient(135deg, rgba(183, 0, 64, 0.1) 0%, rgba(237, 86, 59, 0.12) 100%);
  border: 1px solid rgba(183, 0, 64, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #b70040;
  font-size: 20px;
  margin-bottom: 20px;
  transition: all 0.3s ease;
}

.lead-why-card:hover .lead-why-icon {
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  border-color: transparent;
  transform: scale(1.08) translateY(-2px);
  box-shadow: 0 8px 18px rgba(183, 0, 64, 0.35);
}

.lead-why-card h3 {
  font-size: 19px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 12px;
  line-height: 1.35;
}

.lead-why-card p {
  font-size: 14.5px;
  color: #334155;
  font-weight: 500;
  line-height: 1.65;
  margin: 0;
}

/* The Digitiz Difference Banner */
.lead-difference-banner {
  max-width: 920px;
  margin: 0 auto;
  background: linear-gradient(135deg, #0d1117 0%, #161b22 100%);
  border: 1px solid rgba(183, 0, 64, 0.35);
  border-radius: 18px;
  padding: 36px 40px;
  text-align: center;
  box-shadow: 0 16px 36px rgba(0, 0, 0, 0.15);
}

.lead-difference-banner h4 {
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: #ff4d79;
  margin-bottom: 14px;
}

.lead-difference-banner p {
  font-size: 16.5px;
  color: #e2e8f0;
  line-height: 1.75;
  margin-bottom: 12px;
}

.lead-difference-banner strong {
  color: #ff4d79;
  font-size: 17px;
  display: block;
}

/* ── 9. High-Converting Lead Generation Enquiry Form ── */
.lead-enquiry-section {
  padding: 70px 0;
  background: #ffffff;
  color: #0f172a;
  position: relative;
  overflow: hidden;
  border-top: 1px solid #e2e8f0;
}

.lead-enquiry-section::before {
  content: '';
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 900px;
  height: 450px;
  background: radial-gradient(ellipse, rgba(183, 0, 64, 0.06) 0%, transparent 70%);
  pointer-events: none;
}

.lead-enquiry-wrap {
  display: grid;
  grid-template-columns: 4fr 5fr;
  gap: 48px;
  align-items: start;
  position: relative;
  z-index: 2;
}

.lead-enquiry-info {
  padding-right: 15px;
}

.lead-enquiry-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 18px;
  background: rgba(183, 0, 64, 0.08);
  border: 1px solid rgba(183, 0, 64, 0.25);
  border-radius: 30px;
  font-size: 13px;
  font-weight: 700;
  color: #b70040;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  margin-bottom: 20px;
}

.lead-enquiry-info h2 {
  font-size: 36px;
  font-weight: 800;
  color: #0f172a;
  line-height: 1.25;
  margin-bottom: 18px;
  letter-spacing: -0.5px;
}

.lead-enquiry-info p.lead-enquiry-sub {
  font-size: 16px;
  color: #475569;
  line-height: 1.75;
  margin-bottom: 30px;
}

/* Consultation Steps Track */
.lead-consult-steps {
  display: flex;
  flex-direction: column;
  gap: 18px;
  margin-bottom: 35px;
}

.lead-consult-step {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  border-radius: 14px;
  padding: 16px 20px;
  transition: all 0.3s ease;
}

.lead-consult-step:hover {
  background: #ffffff;
  border-color: rgba(183, 0, 64, 0.4);
  box-shadow: 0 6px 18px rgba(183, 0, 64, 0.08);
  transform: translateX(4px);
}

.lead-step-num {
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  color: #ffffff;
  font-size: 14px;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  box-shadow: 0 4px 10px rgba(183, 0, 64, 0.3);
}

.lead-step-content h4 {
  font-size: 16px;
  font-weight: 700;
  color: #0f172a;
  margin-bottom: 4px;
}

.lead-step-content p {
  font-size: 13.5px;
  color: #64748b;
  line-height: 1.5;
  margin: 0;
}

.lead-trust-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.lead-trust-item {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  color: #475569;
  background: #f8fafc;
  border: 1px solid #e2e8f0;
  padding: 8px 14px;
  border-radius: 20px;
}

.lead-trust-item i {
  color: #b70040;
}

/* Enquiry Form Card */
.lead-enquiry-card {
  background: #ffffff;
  border-radius: 22px;
  border: 1px solid #e2e8f0;
  padding: 40px 36px;
  box-shadow: 0 10px 40px rgba(0, 0, 0, 0.06);
  color: #0f172a;
}

.lead-card-header {
  margin-bottom: 24px;
  border-bottom: 1px solid #f1f5f9;
  padding-bottom: 16px;
}

.lead-card-header h3 {
  font-size: 22px;
  font-weight: 800;
  color: #0f172a;
  margin-bottom: 6px;
}

.lead-card-header p {
  font-size: 14px;
  color: #64748b;
  margin: 0;
}

.lead-form-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}

.lead-form-grid .full-span {
  grid-column: 1 / -1;
}

.lead-field-wrap {
  display: flex;
  flex-direction: column;
}

.lead-field-wrap label {
  font-size: 13px;
  font-weight: 700;
  color: #334155;
  margin-bottom: 7px;
  display: flex;
  align-items: center;
  gap: 6px;
}

.lead-field-wrap label span.req {
  color: #b70040;
}

.lead-form-input,
.lead-form-select,
.lead-form-textarea {
  width: 100%;
  padding: 12px 16px;
  font-size: 14.5px;
  color: #1e293b;
  background: #f8fafc;
  border: 1.5px solid #e2e8f0;
  border-radius: 10px;
  transition: all 0.25s ease;
  font-family: inherit;
  box-sizing: border-box;
}

.lead-form-input:focus,
.lead-form-select:focus,
.lead-form-textarea:focus {
  outline: none;
  border-color: #b70040;
  background: #ffffff;
  box-shadow: 0 0 0 3px rgba(183, 0, 64, 0.12);
}

.lead-form-textarea {
  resize: vertical;
  min-height: 95px;
}

.lead-form-submit-wrap {
  margin-top: 10px;
}

.lead-form-submit-btn {
  width: 100%;
  padding: 15px 24px;
  font-size: 16px;
  font-weight: 800;
  color: #ffffff;
  background: linear-gradient(135deg, #b70040 0%, #ed563b 100%);
  border: none;
  border-radius: 12px;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  transition: all 0.3s ease;
  box-shadow: 0 10px 24px rgba(183, 0, 64, 0.35);
}

.lead-form-submit-btn:hover {
  transform: translateY(-2px);
  box-shadow: 0 14px 28px rgba(183, 0, 64, 0.45);
}

.lead-form-status {
  margin-top: 16px;
  padding: 12px 18px;
  border-radius: 10px;
  font-size: 14px;
  font-weight: 600;
  text-align: center;
  display: none;
  transition: opacity 0.3s ease;
}

.lead-form-status.status-success {
  display: block;
  background: #ecfdf5;
  color: #065f46;
  border: 1px solid #a7f3d0;
}

.lead-form-status.status-error {
  display: block;
  background: #fef2f2;
  color: #991b1b;
  border: 1px solid #fecaca;
}

/* ── Responsive Media Queries ── */
@media (max-width: 1024px) {
  .lead-essentials-grid {
    grid-template-columns: repeat(3, 1fr);
  }
  .lead-services-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .lead-journey-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .lead-journey-card.full-span {
    grid-column: 1 / -1;
  }
  .lead-build-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .lead-models-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .lead-why-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .lead-enquiry-wrap {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .lead-enquiry-info {
    padding-right: 0;
  }
}

@media (max-width: 768px) {
  .lead-title, .lead-intro-title {
    font-size: 28px;
  }
  .lead-enquiry-info h2 {
    font-size: 28px;
  }
  .lead-essentials-grid {
    grid-template-columns: 1fr;
  }
  .lead-services-grid {
    grid-template-columns: 1fr;
  }
  .lead-journey-grid {
    grid-template-columns: 1fr;
  }
  .lead-build-grid {
    grid-template-columns: 1fr;
  }
  .lead-models-grid {
    grid-template-columns: 1fr;
  }
  .lead-ecosystem-grid {
    grid-template-columns: 1fr;
  }
  .lead-why-grid {
    grid-template-columns: 1fr;
  }
  .lead-check-grid {
    grid-template-columns: 1fr;
  }
  .lead-form-grid {
    grid-template-columns: 1fr;
  }
  .lead-enquiry-card {
    padding: 28px 20px;
  }
  .lead-pipeline-track {
    flex-direction: column;
    gap: 8px;
  }
  .lead-track-arrow {
    transform: rotate(90deg);
  }
  .lead-difference-banner {
    padding: 24px 20px;
  }
}

/* ── AOS Animation Engine Support ── */
[data-aos] {
  opacity: 0;
  transition-property: transform, opacity;
  transition-duration: 0.8s;
  transition-timing-function: cubic-bezier(0.16, 1, 0.3, 1);
  will-change: transform, opacity;
}

[data-aos="fade-up"] {
  transform: translateY(32px);
}

[data-aos="fade-down"] {
  transform: translateY(-32px);
}

[data-aos="fade-left"] {
  transform: translateX(32px);
}

[data-aos="fade-right"] {
  transform: translateX(-32px);
}

[data-aos="zoom-in"] {
  transform: scale(0.92);
}

[data-aos].aos-animate {
  opacity: 1 !important;
  transform: translate(0, 0) scale(1) !important;
}

/* Stagger delay modifiers */
[data-aos][data-aos-delay="50"]  { transition-delay: 0.05s; }
[data-aos][data-aos-delay="100"] { transition-delay: 0.1s; }
[data-aos][data-aos-delay="150"] { transition-delay: 0.15s; }
[data-aos][data-aos-delay="200"] { transition-delay: 0.2s; }
[data-aos][data-aos-delay="250"] { transition-delay: 0.25s; }
[data-aos][data-aos-delay="300"] { transition-delay: 0.3s; }
[data-aos][data-aos-delay="350"] { transition-delay: 0.35s; }
[data-aos][data-aos-delay="400"] { transition-delay: 0.4s; }
[data-aos][data-aos-delay="450"] { transition-delay: 0.45s; }
[data-aos][data-aos-delay="500"] { transition-delay: 0.5s; }